This course looks at how organisations create manage and maintain their image and reputation. It covers both internal and external marketing, branding and PR and will help you evaluate how effective your organisations is at ethical corporate governance as well as practial ways of dealing with a crisis where reputation is at risk.
This self study course consists of a downloadable Concept book in magazine style with 16 articles on all the key principles and theories and a dowloadable 60 page Application workbook that gives you techniques to apply in your work.
By the end of this course you will be able to:
- Assess the effectiveness of your organisation in creating and maintaining an appropriate image at corporate and business levels
- Identify what is being done and what needs to be done to maintain an effective image for both the organisation and the products and services that the enterprise depends on for growth and survival
- Evaluate the value of techniques used in managing external and internal public relations
- Assess how effective your organisation is at providing corporate governance and dealing with crisis situations where reputations may be at risk